The William Breman Jewish Heritage & Holocaust Museum. Joseph Jacobs was born in Jefferson, Georgia the son of Gabriel and Ernestine Heyman Jacobs. Gabriel Jacobs joined the 116th Georgia Infantry and fought for the Confederacy during the Civil War. Joseph Jacobs attended the University of Georgia in 1877 and received a degree from the Philadelphia College of Pharmacy in 1879. In the fall of 1879 Joseph Jacobs opened the Athens Pharmaceutical Company in Athens, Georgia [the town where UGA is located]. In 1884, he bought out the drug store of the competition located at Five Points in Atlanta, and moved his parents, brothers and sisters to the city where he would remain for the rest of his life. Coca-Cola™ would later be served for the first time as a fountain drink at the Five Points location of Jacob's Pharmacy."